Building a seamless member journey
Industry
Diversity, Equity & Inclusion • Built Environment
Services
Strategic Content • Copywriting • Messaging Framework
Duration / Type
4-Week Project • Brochure Redesign & Copy Development
The Story
Hampshire Fitness Centre is a friendly, rural gym between Whitchurch and Overton, offering strength & conditioning, PT (including women’s-only), small-group classes, and a purpose-built bouldering wall.
When we began, HFC’s WordPress site was patchy and fragmented. Joining, booking and managing memberships wasn’t intuitive; the bouldering offer wasn’t clearly explained; forms and waivers lived in inboxes; SEO and analytics were thin; reviews weren’t surfaced.
We rebuilt the site on Squarespace 7.1 with a simple brand kit (colour, type, tone) and navigation built around member intent: New to the Gym / Ready to Train / Love to Climb. We implemented Acuity with dedicated calendars (John PT, Chrissy Women’s PT, Classes, Bouldering), clear cancellation rules and waitlists. A Members Dashboard centralises bookings, PAR-Q, climbing waiver and profile updates. We wrote clean, accessible copy for memberships, classes and bouldering (including footwear rules), added an announcement bar, and set image standards.
Hampshire Fitness Centre website wireframe
The Result
A coherent story and a clean self-serve journey: join, book, sign and train without back-and-forth emails. Reviews are visible, bouldering is explained clearly, admin is lighter, and data is trackable via GA4 and Search Console. The gym is now set for ongoing content (photo/video) and steady growth.
Reflection
This project sums up our sweet spot: story + systems. We pair clear messaging with calm, hands-on ops — migrations, DNS, auth, backups — so the brand feels effortless for members and staff.