Industry
Health & Fitness • Personal Training
Services
Website Redesign • Copywriting • Messaging Strategy
Duration / Type
8-Week Project • Brand & Website Refresh
The Story
Will White Fitness is a London-based personal training and boxing brand that helps busy professionals improve their health, focus, and confidence through tailored coaching.
When Will reached out, his existing website didn’t match the quality of his in-person coaching. The design felt dated, and the copy lacked the clarity and tone needed to convert visitors into clients.
We rebuilt the site from the ground up — creating a cleaner layout, structured navigation, and copy that blends professionalism with warmth. The new website now reflects the energy and confidence Will brings to every session, positioning him as both expert and approachable.
The Result
The redesigned website feels modern, engaging, and clear in its purpose. Visitors instantly understand who Will is, what he offers, and how to get started.
Every section guides users toward enquiry, helping turn attention into bookings while showcasing his expertise in a visually clean, scroll-friendly design.
Reflection
This project showed how design and storytelling work best together. Clear structure and authentic messaging can transform how potential clients perceive a service — not by overselling, but by being confidently simple.